Lessons, musings and advice from the author of ‘The Life I Won’
Firstly, let’s get clear on what a ‘LEAD’ is. A lead is anyone who has expressed an interest in what you do, what you make, your offers or services. They will do this by signing up to your mailing list, commenting on your socials, joining your group, or attending an event, challenge, or masterclass.
These ARE your leads.
Your job is to convert leads into sales.
Leads can be warm – they are in your world and know roughly what you do and are aware of you.
Leads can be cold – they have no idea who you are or what you do.
The difference between them is the difference in your copy, but the job you have remains the same.
Here are my top tips to converting leads into sales, no matter what you do!
Viewing leads as leads and seeing the money first is probably why you are struggling with sales. Humanising the process and accepting that everyone has some problem to solve and that you hold the solution for many people in your product or service, allows you to soften the blocks in your thinking. Sales are a natural human exchange of vale for currency, no matter what the product is. You are easing people’s pain, helping them out and giving them something they need, want or desire which will make them feel better. There is nothing cheesy about that.